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Our experience

Smart Entertainment was founded by Peter Huntley in 2017 following a decade working with some of the UK’s leading producers including Sonia Friedman Productions, Jamie Hendry Productions, the Really Useful Theatre Group and Shakespeare’s Globe. Peter was associate producer of Bend It Like Beckham at the Phoenix and general manager of The Wind in the Willows on tour and at the London Palladium. He was executive producer of the filmed version of The Wind in the Willows.

Smart Entertainment general manages concerts and recordings for London Musical Theatre Orchestra. We executive produce touring productions for Eclipse Theatre Company and act as consultants for Royal & Derngate, Northampton and Rifco Arts.

Recent clients include Simon Friend Entertainment, Trademark Touring, It Happened in Key West at Charing Cross, The Big House Theatre Company and Scaffold Shakespeare Company.

Clients and past shows include